Partners in Farming

Meet our Senior Team

The Yenda Group’s mission is to provide its customers with professional specialist advice and services for farming enterprises. Meet the members of our Senior Management Team who oversee daily operations for the Yenda Group’s more than 1,500 members and customers from near and far in the community. 


Managing Director

Joined in: 1995

Peter’s broad responsibilities in overseeing the Yenda Group include implementing the operational strategy, steering strategic development, creating and maintaining policy, placing health and safety aspects of the business at the forefront of all business decisions, and working with the Board to put directives into action.


Yenda Fruit & Case Manager

Joined in: 1998

Laurence, better known as Lou and his family have a long connection to Yenda with his paternal grandfather moving to the town in the 1920s, and Lou being born in the town. He has led the growth of the organisation’s store from its original ‘two shelves’ to the large, thriving, and busy centre it is today. The growth was driven by Lou and his team listening closely to their loyal customers’ needs to provide a one-stop shop with a broad variety of products and services.

Fruit & Case primarily serves horticultural growers, offering general hardware, sprays, nozzles, equipment, general tools, garden tools, fuels, oils, lubricants, sprays, chemicals, fertilizers, pet food, and more. The company is also a bulk fuel distributor and provides on-farm fuel deliveries.

Lou lives in Griffith with his wife Paula and their four children. He is well known for his dedicated involvement in the local sports community and service on council-based committees.


Company Secretary

Joined in: 2001

During his time at Yenda Prods, Anthony has been promoted to different key positions including his current role of Company Secretary and Financial Controller. Anthony serves not only Yenda Producers but also Yenda Group, overseeing administrative operations at all four branches. His key role is to ensure corporate compliance and manage the financial aspects of the businesses.

Anthony graduated from Charles Sturt University with a Bachelor of Business Degree in Accounting and achieved his Certified Practising Accountant (CPA) qualification in 2009. Anthony is also a long-time Yenda resident, living with his family on a prune farm on the outskirts of the town. Anthony is currently the President of the Yenda Preschool and Kindergarten Inc.


Spencer & Bennett Managing Director

Joined in: 1998

Wayne is the Licensee in Charge and Managing Director of S&B, which operates as a wholly owned subsidiary of Yenda Producers, based in the Yenda Producers’ Griffith branch.

Wayne is an accredited livestock and real estate agent who purchases and sells livestock on behalf of clients through the local sale yards, private sales on farms, and online.

Wayne is the main auctioneer at S&B and also manages a team of licensed real estate agents and insurance brokers who purchase and sell livestock on behalf of its clients through weekly auctions at local sale yards, private sales on farms, and online.


Purchasing Manager

 Joined in: 1992

Adam Signor started working at Yenda Producers in a customer service officer and administrative role. During his time, Adam has progressed through different roles in the company before being promoted to Purchasing Manager.

Adam’s key role is to work closely with key corporate accounts, managing the ordering and pricing of Yenda Producers’ product inventory for its 1,500 members and customers and is involved with the strategic direction of the Co-op. Adam also oversees the on-farm services provided by Yenda Producers, which include tractor and truck contract spreading in a variety of crops, exclusive distribution of Big N for the local area, and cartage of goods including grains, fertilisers, grapes, nuts, machinery and general freight. Adam has a degree in Business Management from Charles Sturt University.

Sally O’Keeffe - General Manager of RWE

Sally O’Keeffe

RWE General Manager

Joined in: 2015

Born and raised in Griffith on a mixed horticultural farm Sally has a good understanding of the rural sector. She has worked in the irrigation industry since 2004, initially commencing with the import and export of dripline products from Israel.

Sally joined the Yenda Prods Group in 2015 and has had extensive experience in administration, project and corporate management and the organisation of financial and quality assurance systems within the Irrigation and Construction industries.

Initially Sally worked for Yenda Prods at Yenda but gradually progressed to working at Riverina Water Engineering on a full time basis. Her skills have been utilised in Quality and Project Management, Financial Planning and Administration and as a general support to RWE’s systems.

In April 2019 Sally was promoted to General Manager and with Yenda Groups support hopes to steer the RWE team to a new dimension of irrigation service to Riverina farmers and YPC shareholders.


Leeton Branch Manager

 Joined in: 1988

Chris Butler graduated from Leeton High School and spent two years at the Murrumbidgee Irrigation District (MID) Farmer’s Co-Op before he joined the team at the Yenda Producers Leeton Branch when it opened in 1988.

Chris has thoroughly enjoyed his tenure with Yenda Producers, especially being part of the growth of the organisation and a member of the team that is involved in all aspects of daily business.

Chris thrives on providing products and services that benefit Yenda Producers’ clients and help them succeed. Chris is looking forward to continuing the growth of the business and partnering with the clients, many who are now also firm friends.


RWE Design & Automation Manager

Joined in: 2006

Jak is a Certified Irrigation Designer and oversees RWE staff, the extensive range of irrigation products, as well as offers design, installation and maintenance of high-quality irrigation systems and consultative services for rural, domestic, corporate and government clientele.

Operating out of the Griffith branch, Jak and his team regularly consult with the agronomy and horticulture teams at Yenda Producers, sharing knowledge and expertise for all to remain up-to-date on farming requirements.

RWE also has an extensive retail section, offering a vast range of irrigation products, readily available to service an emergency breakdown for the corporate irrigation market.


Griffith Branch Manager

 Joined in: 1998

Peter has been guiding the Griffith branch since its inception at a time when Yenda Producers was substantially increasing its sphere of activities and operations. The Griffith branch has an extensive workforce of full-time employees serving the Co-op’s shareholders. Peter’s team of direct staff comprises customer service officers, qualified agronomists, horticulturalists, and livestock production specialists who provide expert farming advice to local producers.

Peter is currently leading the planning and coordinating of expansion plans for the infrastructure at the Griffith branch, scheduled to take place over several years. Peter has lived in Yenda and Griffith his entire life and is passionate about the local communities and agricultural production.


Yenda Prods Grain

 Joined in: 

Luke is a Griffith local and Managing Director at Yenda Prods Grain. Luke handles the day-to-day business, accumulation of grains and the relationship between growers and markets.

In 2007, he worked at GrainCorp, Sydney, as an assistant in the trading office. He gained the majority of his industry experience at Origin Grain where he held roles as a trader, grower merchant, and logistics officer in domestic and export markets.

Luke is also part of a local farming family business and maintains an active role in the cropping and horticultural enterprises. He has a Bachelor of Agricultural Economics Degree from the University of Sydney (USYD) and a Graduate Certificate in Professional Accounting from the University of Technology Sydney (UTS). Luke is also a 2016 Nuffield Farming Scholar.